Kicking ass

There’s an unusual fundraising idea coming from a German NGO. Check out “Afrika Kicker”:

I love the idea, and the originality of it – not to mention how they are combining online promotion tools with (hurrah!) physical interaction and donation-gathering. I like that they’re making it less about donating and more about playing.  But of course… how effective is it really? Is it all worth it, for the limited number of 2-euro coins you can actually get from this? Or is it, more than anything else, something that just looks cool, and – as one campaigning colleague suggested, “a playground for the agency who tends to win creativity awards”?

I can’t decide.

 

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