Social enterprises have great stories. So why do they so often struggle to tell them?
One-fifth of social enterprises in the UK say they’re not good at marketing, branding and PR; more than half consider themselves average at best. Among small charities, the picture looks similar: over 40% say they need upskilling in external communication.
This isn’t very surprising. Communication is not necessarily prioritised among the operational stuff; it’s often considered something anyone can do, and so not worth much investment in specialists.
It’s also really time-consuming to do well. Continue reading “Good stories: How social enterprises can communicate “