One of the social media groups I use is for freelance women journalists. For all Facebook’s flaws, the group is brilliant: like an open-plan office with none of the irritations and all the companionship of 4000+ colleagues who’ll always deliver on requests for advice, feedback, sympathy, or last-minute contacts. Those shout-outs for contacts appear every day. “Looking for local post offices that still have a resident cat”, writes one. “Does anyone know a media-friendly volcanologist?” “I’m looking for a woman aged 30+ who showers at least twice a day. The more the better.” (These were all real requests. They all got multiple responses.) Continue reading “Cats and volcanologists”
Pioneers Post, the UK’s social enterprise magazine, recently published two stories from my Asia trip late last year.
In Hong Kong, I spoke to the chair of a £50 million government fund that aims to support innovative solutions to poverty and inequality, hung out at the social impact hub GoodLab, and had dinner at the social enterprise iBakery (Hong Kong: why even wealthy societies need social entrepreneurs). Continue reading “Stories from Hong Kong & Ho Chi Minh”
Social enterprises have great stories. So why do they so often struggle to tell them?
One-fifth of social enterprises in the UK say they’re not good at marketing, branding and PR; more than half consider themselves average at best. Among small charities, the picture looks similar: over 40% say they need upskilling in external communication.
This isn’t very surprising. Communication is not necessarily prioritised among the operational stuff; it’s often considered something anyone can do, and so not worth much investment in specialists.
It’s also really time-consuming to do well. Continue reading “Good stories: How social enterprises can communicate “
The stories of exiled Congolese entrepreneurs Patrick, Alex, Mimy and Chantale finally made it into Vice, also appearing in the UK print edition of the magazine (with my trip supported by One World Media’s production fund). It’s perhaps an unusual destination for an article about refugee lives in Africa; sitting next to headlines like ‘People’s stories on the last time they faked an orgasm’ and ‘We went on a tour of London’s worst-rated nightclubs’. But the Canadian-American outlet, which is squarely aimed at younger audiences and embraces the provocative and politically incorrect, isn’t only about sex, crime and entertainment. News is now their fastest growing division, according to Creative Review, in which Vice’s CEO was quoted earlier this year saying they tapped into a “big white space…. there was a perception that Gen Y didn’t really care about news which is obviously not true, so that will continue to grow.” Here’s hoping.
It’s been a busy few months, but I’m excited by the variety of stuff I get to learn (and write) about. Recently I’ve spoken to economists in Washington and Nairobi about grain storage and irrigation; to community leaders from Cameroon and India about child marriage and female genital mutilation; and to researchers about the growing intrusion of business onto the territory of humanitarian aid groups. (The latter also involved a demonstration of ‘Peepoo‘, a single-use ‘personal toilet’ – a sort of bucket liner that can be sealed and then rapidly sanitises excrement. Incredible, but true: more people in Africa have access to the internet than to decent sanitation.)