Transport for London – which runs the Tube – has had some great advertising ideas, and I love the current one, celebrating 150 years of the Underground.
In poster format, it looks good. But where it really comes into its own is in the advertising screens that are lined all the way up the escalators. As you ascend/descend, you find yourself standing next to a quintessential “Londoner” from a previous decade: 1940’s soldier, 1960’s girl, 1980’s punk. A really effective way to get across a sense of history, a sense of change – and a product/business that’s transcended every fashion.