‘Imperfect triers welcome’ – that’s the philosophy behind CoGo, an app that helps consumers find ethical businesses. Their website quotes a ‘zero waste chef’ who says, “We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly”. CoGo echoes this in its message to customers – perhaps trying to show that it’s not preachy and judgmental about our decisions, but rather encouraging-yet-realistic – and therefore open to a much wider consumer base. “You don’t need to be committed to going zero-waste or vegan to join CoGo,” they write, “you just need to be looking to switch some of your purchases over to more sustainable and ethical businesses and in time, hopefully, we can help you increase the % of your spending that goes to businesses that match your values.”
The concept feels apt, partly because I’ve been working on a long feature about how social enterprises can/should respond to climate change, and a key question is whether doing the best one can given limited resources is enough – or whether doing small things just lets us off the hook making radical change. (I don’t have the answer.) Continue reading “Try this”
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