Three years of war in Syria, and we bystanders are hardened to images of destruction and displacement – while the job of those trying to keep the issue in the spotlight just gets harder.
Save the Children got a bit creative, producing a campaign video about Syria that shows nothing of Syria. It’s had 26 million views within 10 days, and counting.
Whatever you might think of Bill and Melinda’s pro-aid stance (and there are many who disagree), the Gates annual letter is a well-crafted communications piece (mostly). Here’s what it does right:
It creates a buzz.
Not easy for a publication these days. Of course, the authors are pretty well-known and have lots of money (they’ve handed out over USD 28 billion to date); they don’t exactly have to fight to be heard. Continue reading “Dear reader”
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