The age of the public review prompts some extreme behaviour – like the hotel that got ridiculed for charging £100 for posting bad reviews on Tripadvisor.
But it’s not surprising that the hotel management took Tripadvisor so seriously. Public ratings matter (and it’s worldwide: travelling in Uganda last year, every place we stayed at asked us to write them a review).
Customer feedback carries even more weight in the sharing economy, where services and resources offered by fellow citizens aren’t guaranteed by industry standards and where getting a refund is difficult, awkward or impossible. And it’s unbalanced: one bad review can outweigh ten good ones. Negative feedback can ruin the reputation and even livelihood, of the driver, DIY-helper, graphic designer, dog-walker – anyone who has decided to make their living as a microentrepeneur. Continue reading “Trust me, I’m a microentrepreneur”