Everyone’s a philanthropist… once we get around to it

How can we help: Exploring how and why we give, and how we might do it better

“Instantaneous generosity”: it could be good for you

A family friend told me recently that he and his wife, both writers, wanted to get into philanthropy. It’s not something I often hear, outside my professional bubble. Giving makes you feel good, so why don’t more people do it regularly? 

Partly, I think, because there’s an assumption that philanthropy is only for the very wealthy.

Donations from the likes of Bill Gates or Jeff Bezos get heaps of attention. The scrutiny is important. But it also means that the central characters in most philanthropy stories are business moguls, sports champions and Hollywood stars – no wonder the field can feel as distant a prospect as owning a superyacht. 

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