Yesterday, perhaps a little lost among the egg-based puns and the stockpiling of sweet things, was Microvolunteering Day. The occasion itself is fairly new (first celebrated in 2014), but the concept of citizens helping out with bite-sized, commitment-free tasks has been around for some time. Trying to flog Oxfam chocolates to commuters at a Brussels train station back in 2009 is still one of my few experiences of cold-selling (I’ve forgotten how many packs I managed to shift, though I do still remember how to say ‘have a nice evening’ in Flemish). And people have been baking for cake sales or rattling collection tins for decades.
Nowadays, though, new technology and new networks have made helping out more accessible, and more varied, than ever.