Dear reader

Nairobi 2013 - let's not overstate the transformation
Nairobi 2013 – let’s not overstate the transformation

Whatever you might think of Bill and Melinda’s pro-aid stance (and there are many who disagree), the Gates annual letter is a well-crafted communications piece (mostly).  Here’s what it does right:

It creates a buzz.
Not easy for a publication these days. Of course, the authors are pretty well-known and have lots of money (they’ve handed out over USD 28 billion to date); they don’t exactly have to fight to be heard. Continue reading “Dear reader”