Royal recognition

How can we help: Why we give, and how we might do it better

Remembering the late monarch with a selfie

“Well, they do a lot for charity…”

It’s a common response when you ask people what purpose the British royal family still serves. For some, good causes are the monarchy’s primary purpose: according to recent research from Charities Aid Foundation, a third of Brits believe that the royals’ most important role is supporting charities. (It’s not clear what the remaining two thirds feel is most important.) And a quarter think they first heard about a campaign or cause thanks to royal support.

But do they really do a lot for charity?

Analysis in 2020 by Giving Evidence of the apparently rather opaque world of royal patronages found no evidence that these increase a charity’s revenue (in some cases, they may even cost them money), nor that royalty increases generosity more broadly.

Continue reading “Royal recognition”

Your daily dollar

Google’s One Today app launched earlier this year. It seems simple: it showcases a different non-profit every day, and if you like what you see, you can donate $1 – no more.

It’s still pretty new – and available in the US only, with no word yet of plans to expand. It’s not the first microdonation app. But it is, to my knowledge, the first one with a massive brand behind it, not to mention a ready community of nonprofits eager to be promoted and an existing money transfer service.

So, will this change how we give to charity? Will instant yes-or-no and commitment-free mark the demise of direct mail and clipboard-wielding chuggers?

Probably not. Microdonations, as Cause4Opinion point out, have been around forever, in the form of dropping your loose change into a tin for the local football club or a new church roof. This is what the likes of Google’s new venture – the digital equivalent of the tin on the shop counter – replaces; charities will still need your long term commitment as well.  Continue reading “Your daily dollar”