In sacred time

To a new year of good adventure
Inspiration in advertising? I’ll take it

The shortest day of the year usually falls around 21 December. This year, as one Twitter user put it recently, “it’s the 296th of March”. 

His comment summed up the bizarre limbo that has been 2020. The rules and restrictions, the depressing and often surreal headlines, and the attempts at making real-life events and celebrations somehow as meaningful from behind a screen have all continued in an apparently never-ending loop of sameness. Recent vaccine success – a brilliant achievement – is a big step forward, but it still doesn’t offer a clear end point, or any transition in most people’s lives, yet. We mask up, we wait on.

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